Best CEO and Executive Publications to Share Your Business Story
By Alvena Ode, Founder & CMO, Blastily · 7 min read
For CEOs, founders, executives and business leaders, visibility is an important part of building a strong professional presence. A business story can communicate far more than what a company sells: it can introduce the people behind the organisation, highlight leadership achievements, announce company developments and share the vision driving the business forward.
One way to increase that visibility is through CEO and executive publications. Blastily's News and Blog Blast category includes several outlets that can be considered for business leadership and executive-focused stories.
CEO and executive publications
CEOTimes.com
CEOTimes.com is an executive and business-focused option. A CEO could use a feature here to discuss an entrepreneurial journey, company developments, leadership perspective or professional achievements.
CEOWeekly.com
CEOWeekly.com is another executive and business-focused publication, suited to stories centred on company leadership, entrepreneurship, business growth and executive profiles.
TheLeaderReport.com
Leadership is broader than the title of CEO. TheLeaderReport.com provides an option for stories connected to leadership, professional development and business achievements, which makes it useful for senior executives who are not the founder.
BizWeekly.com
BizWeekly.com covers general business content and works when the story belongs to the company more than to any individual.
EconomicInsider.com and MarketDaily.com
When your story reaches beyond your own company into markets, sectors or the wider economy, an economic or market-focused outlet gives it a more fitting home.
Five angles that make a leadership feature work
- Your entrepreneurial journey. How the business started, what you believed early that turned out to be right, and what you got wrong.
- Your leadership perspective. How you build teams, make decisions under pressure, and define the standard you hold.
- An important business milestone. A new market, product launch, partnership, expansion or company achievement gives a timely reason to publish.
- Your industry perspective. Observations about what is changing in your sector and how your organisation is responding.
- Your vision for the future. What you are building towards and the opportunity you see ahead.
These are the same angles that work in earned media, so a feature often pairs well with a pitched piece. Writing and pitching thought leadership covers the earned side, and personal branding for founders covers the foundations underneath both.
How to select the right publication
There is no single publication that fits every executive story. Consider the subject of the article, your industry and the audience you want to reach.
- A founder or company growth story: a CEO or business-focused outlet.
- A leadership or professional development story: a leadership publication.
- A market, sector or economic story: an economic or market-focused outlet.
- An audience-led campaign: start from the reader, using our guides to men-focused publications and business publications for entrepreneurs.
Make the coverage count
A feature is worth more when it does not sit in isolation. Link it from your site, reference it in proposals, and track what it produces, which is what measuring PR ROI is for. It also changes what investors find when they search you, which matters long before any raise.
Explore the News and Blog Blast publication options available through Blastily and use Publish Me to select an outlet that aligns with your story and intended audience.
Related reading: Why Your Submission Might Be Refused.
Related reading: Best Blogs and Online Publications to Reach a Women Audience.
Frequently asked questions
Which publications suit CEO and executive stories?＋
CEOTimes.com and CEOWeekly.com for executive and company leadership stories, TheLeaderReport.com for leadership and professional development, BizWeekly.com for general business coverage, and EconomicInsider.com or MarketDaily.com when the story is about markets or the wider economy.
What makes a strong leadership feature?＋
One clear angle. Your entrepreneurial journey, your leadership perspective, a genuine business milestone, an informed industry view, or your vision for what the company is building next.
Should a CEO feature promote the product?＋
Only lightly. Readers accept a leadership story that mentions the business, but a piece that mainly sells the product loses the credibility that made the feature worth doing.
How does a CEO feature help the company?＋
It gives buyers, partners, investors and future hires a credible third-party reference, and it changes what appears when someone searches your name or your company's.
Is there one publication that fits every executive story?＋
No. Consider the subject of the article, your industry and the audience you want to reach, then choose the outlet whose coverage sits closest to all three.
Publish your story with Blastily
Choose the press houses that match your audience, add them to your cart and submit your story through Publish Me. Our team handles the placement.
Start with Publish MeKeep reading
- Best Business Blogs and Publications for Entrepreneurs to Promote Your Brand7 min →
- Personal Branding for Founders: The Complete Guide6 min →
- Raising Money? Here's What Investors Find When They Google You5 min →
- Thought Leadership Articles: How to Write, Pitch and Publish Them4 min →
- Best Blogs and Publications to Reach a Male Audience6 min →
- How to Measure PR ROI: Metrics That Prove Media Coverage Works3 min →
- Why Your Submission Might Be Refused: Common Reasons Press Houses and TV Stations Reject Stories9 min →
- Best Blogs and Online Publications to Reach a Women Audience7 min →