Best Blogs and Publications to Reach a Male Audience

By Alvena Ode, Founder & CMO, Blastily · 6 min read

Reader browsing business and finance publications aimed at a male audience

If your brand, business, product or personal story is designed for men, choosing a publication that speaks to a male audience helps put your message in front of the right readers.

Blastily's News and Blog Blast options include publications focused specifically on men, alongside business, entertainment, lifestyle, real estate, finance and other industry-focused outlets.

Men-focused blogs and publications

MensInsider.com

MensInsider.com is one of the men-focused publication options in the Blastily outlet list. It can be considered for stories, brands and businesses looking to reach a male audience.

MensReporter.com

MensReporter.com is another publication in the list with a focus on men's audiences. It provides a second option for brands that want their stories featured in an outlet specifically associated with male readers.

Other publications that may fit male-oriented brands

Not every brand targeting men needs a publication with men in the name. Depending on your industry and story, other outlets may reach your readers more precisely.

  • CEOTimes.com for business and executive-focused stories
  • BizWeekly.com for general business content
  • EconomicInsider.com for economic and business topics
  • MarketDaily.com for market and business stories
  • RealEstateToday.com for real estate content
  • ArtistHighlight.com for creative and artist stories
  • MusicObserver.com for music-related content
  • CelebDigest.com for celebrity and entertainment content
  • NetWorth.us for wealth and financial-interest stories
  • WallStreetTimes.com for financial and business-related content

The best outlet depends on the subject of your story and the audience you want to reach. For leadership-led stories, our guide to CEO and executive publications narrows it further, and founders building a company profile should read business publications for entrepreneurs.

Why audience targeting matters

A press release is more than an announcement. It is an opportunity to put your brand, expertise, product or story in front of people who may be interested in what you offer. A men's fashion brand wants a different publication environment from a male-focused financial services company or a men's lifestyle brand, which is why a range of options works better than one size fits all.

The same principle is why we publish a separate guide to women-focused publications and a strategy piece on reaching a female audience. Audience comes before outlet, every time.

Have you purchased an article feature?

If you have purchased the Two Article Feature Package, you can select from the outlets available for your campaign. For example, if you previously selected WomensInsider.com and CEOTimes.com but your campaign is actually intended for a male audience, you can review the options and consider MensInsider.com or MensReporter.com where appropriate.

Reach the audience that fits your story

Whether you are targeting men, women, business professionals, entrepreneurs, creatives, homeowners or entertainment audiences, the News and Blog Blast category gives you publication options to consider. Explore the available outlets and choose publications that align with your brand, story, industry and intended audience.

Write the piece well before you place it: how to write a press release and why submissions get refused cover the two most common reasons a good story stalls. When you are ready, start with Publish Me.

Frequently asked questions

Which publications are men-focused?

MensInsider.com and MensReporter.com are the men-focused options in the Blastily outlet list. Both suit stories, brands and businesses looking to reach a male readership.

Do I need a publication with men in the name?

Not always. Depending on your industry and story, business, finance, real estate, music, art and entertainment outlets often reach a male-leaning audience more precisely than a general men's title.

Which other outlets might fit a male-oriented brand?

CEOTimes.com and BizWeekly.com for business and executive stories, EconomicInsider.com and MarketDaily.com for economic and market topics, RealEstateToday.com for property, ArtistHighlight.com and MusicObserver.com for creative and music stories, CelebDigest.com for entertainment, and NetWorth.us and WallStreetTimes.com for wealth and finance.

I already bought a two article feature package. Can I change outlets?

Yes. You can review the available outlets for your campaign and choose ones that match your audience. If you picked a women-focused outlet but your campaign targets men, you can consider MensInsider.com or MensReporter.com instead where appropriate.

How do I decide?

Start from the subject of your story and the audience you want, then pick the outlet whose regular coverage sits closest to both.

Publish your story with Blastily

Choose the press houses that match your audience, add them to your cart and submit your story through Publish Me. Our team handles the placement.

Start with Publish Me

Talk to Blastily

Want press mentions and editorial links?

We pitch you to outlets our team already works with. Ask for a free consultation to see what fits.

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