PR, media placements, Calgary marketing, B2B growth and the tools behind it.
396 articles · Page 1 of 33

"We need PR" can mean very different things to different Calgary businesses. For one company it means a press release about a new contract. For another it means a year-long program to make its CEO a recognised…
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PR pricing confuses many Calgary business owners because there's no standard menu. One firm quotes a monthly retainer, another charges per press release, and a third offers placement packages. Here's how PR costs…
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As Calgary companies grow, they often face a choice: hire a communications manager in-house or work with an outside PR firm. Both can work. The right answer depends on how much news you produce, how many outlets…
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Calgary businesses looking for PR help often weigh a full agency against an independent publicist. A good freelancer can be excellent value. A good agency brings more capacity and reach. The right choice depends on…
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Media relations is the part of PR that depends most on people. Journalists and editors in Calgary receive far more pitches than they can use. The businesses that get coverage consistently are the ones that make…
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Writing a good press release is only half the job. Where it goes determines who sees it. Calgary companies have several distribution options, from local media outreach to national wires to direct placements on news…
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B2B companies in Calgary often assume PR is for consumer brands. In reality, PR can be even more valuable for B2B. Business buyers research suppliers carefully, trust credible third-party sources and are influenced…
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As Calgary companies grow, communications becomes more than marketing. Employees, investors, partners, regulators, communities and the media all need clear, consistent information. Corporate communications brings…
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Every business can face a crisis: a safety incident, a product failure, a data breach, an employee's public misconduct, a viral complaint or a legal issue. How you respond in the first 24 hours often shapes how…
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In Calgary's business community, reputations are personal. Buyers, investors, partners and recruits want to know who leads a company before they commit to it. An executive visibility program makes leaders known for…
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Calgary is Canada's energy capital, home to producers, pipeline operators, service companies, technology firms and energy transition businesses. Energy companies face more public scrutiny than almost any other…
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Professional services firms in Calgary, including law, accounting, consulting, engineering, architecture, HR and financial advisory, sell expertise. Clients can't see expertise before they buy, so they rely on…
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