Best Business Blogs and Publications for Entrepreneurs to Promote Your Brand

By Alvena Ode, Founder & CMO, Blastily · 7 min read

Business owners reading a published article about their company

Building a business is one thing. Getting people to know about it is another.

For entrepreneurs, startups, founders, consultants and business owners, getting featured in the right business blogs and online publications provides another way to tell your story, introduce your brand, announce a new product or highlight an important milestone.

So where should entrepreneurs publish? Blastily's News and Blog Blast category provides access to publication opportunities covering business, entrepreneurship, leadership, markets and general business news.

Why entrepreneurs should consider business publications

Social media lets a business communicate directly with its own audience, but online publications provide a different environment for a company's story. A business feature can communicate who is behind the company, what the business has achieved, where it is heading, and why any of it matters to the reader.

There is a commercial reason too. A published article keeps appearing in search results long after a post has scrolled away, and press mentions can be developed further, as our guide to turning press mentions into editorial backlinks explains. Coverage also supports the rest of your pipeline, which is the point of a proper client acquisition strategy.

Business publications in the Blastily list

CEOTimes.com

CEOTimes.com can be considered for stories focused on CEOs, founders, executives, companies and business leadership. It is relevant for entrepreneurs who want to share a leadership journey, business milestones or company developments.

CEOWeekly.com

CEOWeekly.com is another business-oriented outlet in the list, suited to company leadership, entrepreneurship, business growth and executive profiles.

BizWeekly.com

BizWeekly.com covers general business content, which makes it a reasonable option when your story is about the company itself rather than the person leading it.

TheLeaderReport.com

Leadership is broader than the title of CEO. TheLeaderReport.com suits stories connected to leadership, professional development and business achievements.

EconomicInsider.com

EconomicInsider.com is relevant when the subject of your story extends beyond your individual company into broader business or economic themes.

MarketDaily.com

MarketDaily.com can be considered for stories involving companies, markets, entrepreneurship and business developments.

What should entrepreneurs publish?

Not every business article needs to be an advertisement. Stronger options include:

  • Your founder story. Why the business exists, what you saw that others missed, and what it took to start.
  • A business milestone. A new market, a product launch, a partnership, an expansion or a funding round gives the story a reason to exist now.
  • Your industry perspective. What is changing in your sector and how your company is responding.
  • A leadership or team feature. The people behind the organisation and how they work.
  • Your vision for the future. What you are building towards and the opportunity you see ahead.

Whichever you choose, write it as information first. How to write a press release covers structure, and why submissions get refused covers the avoidable mistakes.

How to choose a business publication

The right publication depends on the subject of your story and the audience you want to reach.

  • Startup or founder story: business and CEO-focused outlets.
  • Executive leadership: CEO and leadership publications, covered in our guide to CEO and executive publications.
  • Market or economic story: business, economic and market-focused outlets.
  • Audience-led campaign: match the reader first, using our women-focused and men-focused guides.

Publish your business story

Explore the News and Blog Blast options available through Blastily, then use Publish Me to prepare your release and select the outlets that fit your brand, story and intended audience.

Frequently asked questions

Which business publications can entrepreneurs use?

Business-oriented options in the Blastily list include CEOTimes.com, CEOWeekly.com, BizWeekly.com, TheLeaderReport.com, EconomicInsider.com and MarketDaily.com, each suited to slightly different stories.

What should an entrepreneur publish?

A founder story, a company milestone such as a launch, partnership or expansion, an industry perspective, a leadership feature, or a piece on where the business is heading next. Straight advertising copy performs worst.

Is a business feature better than social media?

They do different jobs. Social media lets you speak directly to an audience you already have; a publication places your story in an environment people treat as more neutral, and the article keeps working in search results afterwards.

How do I choose between a CEO outlet and a market outlet?

If the story is about you and your leadership, choose a CEO or leadership publication. If it is about your sector, the economy or market movements, choose a business, economic or market-focused outlet.

How do I get started?

Prepare the story and your images, then use Publish Me to build the release and choose the outlets that match the audience you want.

Publish your story with Blastily

Choose the press houses that match your audience, add them to your cart and submit your story through Publish Me. Our team handles the placement.

Start with Publish Me

Talk to Blastily

Want press mentions and editorial links?

We pitch you to outlets our team already works with. Ask for a free consultation to see what fits.

What do you need help with?