The Calgary Media Landscape: Which Outlets Reach Business Buyers

Getting coverage starts with knowing where your audience gets its information. Calgary's media landscape includes daily news, broadcast stations, business and lifestyle publications, trade media, podcasts and a growing creator community. Each reaches different people. Here's how Calgary businesses can think about the options.

Daily news

Calgary's daily news outlets, including the Calgary Herald and the Calgary bureaus of CBC, CTV and Global News, cover local business, community, politics, energy and more. They reach a broad audience and influence what Calgarians talk about. Coverage here works best for stories with clear local impact: jobs, investment, community benefits or something unusual.

Broadcast: TV and radio

Local TV newscasts and radio stations remain influential, especially for reaching commuters and consumers. Many stations also offer lifestyle and business segments that feature local experts and companies. See broadcast PR: getting Calgary executives on TV and radio and our existing guides to TV advertising in Calgary and radio advertising in Calgary.

Business and lifestyle publications

Calgary has business-focused and city lifestyle magazines and online publications that profile local companies, leaders and trends. These suit stories about entrepreneurs, growth, innovation and local success.

Independent and online news

Independent online outlets cover local news, city issues and community stories. They can be valuable for community-focused businesses and local announcements.

Trade and industry media

For B2B companies, trade publications often matter more than general news. Energy, construction, engineering, technology, agriculture and professional services each have national and international trade outlets that Calgary buyers read. See B2B PR in Calgary.

National media

National business outlets, such as The Globe and Mail, Financial Post and BNN Bloomberg, reach executives and investors across Canada. Calgary companies with national significance, major milestones or expert perspectives on national issues can earn coverage here. See national media coverage for Calgary companies.

Podcasts

Calgary and Alberta business, tech, energy and entrepreneurship podcasts reach engaged niche audiences. Podcasts allow depth that short news stories can't. See podcast PR for Calgary B2B brands.

Creators and community voices

Local creators covering food, lifestyle, family, fitness, real estate and business have loyal followings. They're especially effective for consumer brands and local launches. See influencer marketing services in Calgary.

Match outlets to your audience

Your audience	Most useful media
Local consumers	Daily news, TV, radio, creators
Business buyers	Trade media, business publications, LinkedIn, podcasts
Investors	National business media, tech and startup outlets
Community stakeholders	Local news, community outlets
Recruits	Local news, LinkedIn, creators

Build a focused list

Don't pitch everyone. Build a list of the 20 to 50 outlets and contacts that matter most to your audience, and learn what each covers. See media relations in Calgary and our existing guide to how to get featured in Calgary media.

Media changes fast

Outlets launch, merge and close, and reporters change beats. Review your media list every few months to keep it current.

How Blastily helps you reach Calgary media

Blastily's Find Media tool lets Calgary businesses search publications, radio, TV, billboards and creators in one place. Blast Press places stories across local, national and trade outlets, Blast Radio and TV and Podcast Blast add broadcast reach, and Blast Creators connects you with local voices. Our team follows up the inquiries coverage generates.

The bottom line

Calgary's media landscape is diverse. Match outlets to your audience, focus on the ones that matter and combine local, trade, national and creator channels for full reach. For distribution options, read press release distribution for Calgary companies.

Keep reading

• International PR for Calgary Companies Expanding Abroad
• PR Reporting: What to Expect From Your Agency
• PR and SEO: How Calgary Companies Earn Links From Coverage

Get PR and marketing that turn attention into revenue

Blastily gives Calgary and Alberta businesses PR, marketing and the software to run it in one place: press placements, radio, TV, billboards, podcasts, creators, social, email, SMS and SEO, all tracked in one dashboard. Then our team follows up your leads and books the appointments. We Blast. We Book. You Bank.

Book a media rep with a Blastily media consultant, or open your free Blastily dashboard to see what's available in your market.