Broadcast PR: Getting Calgary Executives on TV and Radio

Seeing or hearing a business leader on TV or radio creates an immediate sense of credibility. Broadcast reaches large audiences, and clips can be shared for months afterwards. For Calgary businesses, broadcast PR can raise awareness quickly and position leaders as trusted experts.

Broadcast opportunities in Calgary

• Local TV news stories and expert interviews
• Morning and lifestyle shows featuring local businesses and experts
• Business segments on local stations
• Radio news and talk shows with expert commentary
• Sponsored segments that let businesses share expertise
• National broadcast for stories with wider relevance

See our existing guides to TV advertising in Calgary and radio advertising in Calgary for paid options.

What broadcast producers want

• Timely stories connected to news, seasons or trends
• Visual elements for TV: products, places, demonstrations
• Clear, engaging spokespeople who speak in plain language
• Local relevance for Calgary audiences
• Availability on short notice

Pitch broadcast effectively

1. Watch or listen to the program you're pitching
2. Offer a clear segment idea, not just your company
3. Explain why it matters to their audience now
4. Suggest visuals or demonstrations for TV
5. Make your spokesperson easy to reach

Seasonal angles work well: winter preparation, tax season, back to school, Stampede, holiday shopping.

Prepare for the interview

Broadcast interviews are short. Prepare:

• Three key messages you want viewers to remember
• Simple answers under 20 seconds each
• A story or example that illustrates your point
• Answers to tough questions
• Your call to action, if appropriate

Our existing guide to preparing for your first TV interview covers presentation tips.

On the day

• Arrive early
• Dress simply; avoid busy patterns
• Look at the interviewer, not the camera, unless told otherwise
• Speak slowly and clearly
• Smile and stay calm

For radio, you may be in studio or on the phone. Find a quiet place, use a landline or good connection, and stand up to keep energy high.

Use the appearance

• Request or record the clip
• Share it on LinkedIn, your website and social media
• Send it to clients and prospects
• Use it in proposals and presentations
• Follow up with anyone who reaches out

Combine earned and paid broadcast

Earned interviews are valuable but unpredictable. Many businesses combine them with sponsored segments, radio advertising and TV commercials for consistent presence. See advertising agency services in Calgary.

Measure broadcast PR

Track appearances, website traffic and calls during and after airtime, branded search spikes, social engagement on clips and inquiries mentioning the appearance.

Build a media-ready bench

Don't rely on one spokesperson. Prepare two or three leaders who can speak to different topics, such as operations, finance and customer experience. Producers often need someone on short notice, and a ready bench means you can say yes more often.

How Blastily helps with broadcast

With Blast Radio and TV and our TV Blast service, Blastily helps Calgary businesses find television and radio opportunities, including features, segments and advertising, and plan them alongside press, podcasts and digital channels. Your dashboard tracks appearances and results, and our team follows up the leads broadcast creates. See executive visibility programs.

The bottom line

Broadcast PR builds fast credibility. Pitch timely, visual stories, prepare short clear messages, and make every appearance work after it airs. For long-form audio, read podcast PR for Calgary B2B brands.

Keep reading

• Questions to Ask a Calgary PR Agency Before You Sign
• PR Services in Calgary: What They Include and How to Choose
• How Much Does PR Cost in Calgary?

Get PR and marketing that turn attention into revenue

Blastily gives Calgary and Alberta businesses PR, marketing and the software to run it in one place: press placements, radio, TV, billboards, podcasts, creators, social, email, SMS and SEO, all tracked in one dashboard. Then our team follows up your leads and books the appointments. We Blast. We Book. You Bank.

Book a media rep with a Blastily media consultant, or open your free Blastily dashboard to see what's available in your market.