Lead generation

Lead generation that ends in booked calls.

Most lead generation stops at a form fill. Blastily runs the awareness, captures the enquiry, then puts a human closer on the phone within minutes — so you get appointments and revenue, not traffic reports.

What a lead generation company in Canada should deliver.

Almost every business we speak to has already paid for lead generation once. The pattern repeats: an agency builds a funnel, buys traffic, and reports cost per lead every month. The leads arrive. Nobody calls them fast enough. Three weeks later the spreadsheet has four hundred names in it and the calendar is still empty, and the conclusion everyone reaches is that the leads were bad.

The leads usually were not bad. The gap between an enquiry and a conversation was. A person who fills in a form at 9:14 PM is comparing three businesses that night. Whoever calls first, with a real human voice and a specific answer, wins most of those deals regardless of who had the better advertising. That is why Blastily was built as one line instead of two services: we blast to create the demand, we book the conversation, you bank the revenue.

Practically, that means we own the awareness across television, radio, press, billboards, social, creators, email, SMS, search and AI answers. We own the capture, so every enquiry lands in one pipeline with its source, value and owner attached. And we own the contact, because trained sales closers — the same people every week, learning your offer, your objections and your pricing — call, qualify, follow up and book. You review a calendar, not a report.

Where your leads come from.

We start with one offer and the two or three channels most likely to reach the people who buy it, then expand only into what proves itself. Every channel is tracked, so you always know which one produced the booking.

TV & radio

Broadcast spots across Alberta and national networks that put your offer in front of a local audience at scale, with call tracking on every spot so you know which station produced the enquiry.

Press & syndication

Syndicated coverage across major publications and networks. Coverage builds the trust that makes every other channel cheaper to convert.

Social & creators

Paid social plus creator partnerships built around a single offer, one promise and one call to action — not scattered brand posts.

Email & SMS

Consent-based follow-up sequences that keep warm leads from going cold, with replies answered by a human closer instead of an autoresponder.

SEO & AI search

Content and answers that capture people already searching for what you sell, including the AI assistants buyers now ask before they ever open Google.

Billboards & outdoor

Local presence that lifts every other channel. People who recognise your name answer the phone and book at a noticeably higher rate.

How a lead becomes revenue.

  1. 01

    Awareness

    We blast your offer across the channels your buyers already use, one offer at a time so results are attributable.

  2. 02

    Capture

    Every raised hand lands in one pipeline with the source, the value and an owner attached.

  3. 03

    Contact

    Human closers call within minutes during 8:00 AM – 5:00 PM Mountain Time, then follow up for days.

  4. 04

    Booked

    Qualified prospects are booked straight onto your calendar, and we help carry the deal to a signature.

Lead generation with sales closers attached.

The category most businesses need does not really have a name yet, because the market is split between people who market and people who phone. Here is the difference in plain terms.

A marketing agency

Delivers traffic, impressions and form fills, then reports on them. The lead still sits in your inbox until someone on your team calls it.

A call centre

Dials a list you supply, reads a script and passes anything warm back. No demand creation, no offer strategy, little ownership of the outcome.

Blastily

Creates the demand, captures the enquiry and puts a trained closer on the phone within minutes — one team accountable from first impression to booked revenue.

Two commitments hold that together. The first is category exclusivity: within an agreed market we run one business per category, so the enquiry your advertising created is never resold to the competitor down the road. The second is shared upside. Pricing normally combines a monthly infrastructure and sales service fee with an agreed commission on closed revenue, which means our closers only do well when you bank.

You also keep the asset. The pipeline, the recordings, the source data and the follow-up history are yours, and everything syncs into your own CRM if you have one. Nothing about this arrangement depends on you staying because your data is trapped.

Businesses this works for.

The common thread is a valuable offer, healthy margins, and a sale that a human conversation can influence. If your product sells itself in a two-dollar checkout, you do not need closers.

Health, wellness and clinics

High-ticket programs and treatments where a phone conversation decides the sale.

Home services and trades

Roofing, HVAC, renovations and solar, where speed to lead decides who wins the quote.

Professional services

Legal, financial, accounting and consulting practices with long consideration cycles.

Education and coaching

Programs, cohorts and certifications that need enrolment conversations, not checkout pages.

Real estate and development

Buyer and investor enquiries that need qualifying before an agent's time is spent.

B2B and SaaS

Demo and discovery bookings for offers with real deal sizes and named decision makers.

What the first ninety days usually look like.

Weeks one and two. We agree the single offer we are going to lead with, build the capture and booking infrastructure, connect tracking and phone numbers, write the call framework with your objections in it, and open the first channels. Closers are briefed on your pricing and your disqualifiers so they never book someone you cannot help.

Weeks three to six. Enquiries arrive and get called in minutes. We watch three numbers closely: contact rate, booked rate and show rate. Contact rate is a speed and channel problem, booked rate is an offer and script problem, show rate is a reminder and expectation problem. Each has a different fix, so we read them separately rather than staring at cost per lead.

Weeks seven to twelve. The winners get more budget, the losers get cut, and the earned channels start to compound. Press coverage, search visibility and AI answers begin doing quiet work in the background: people recognise the name before the call, so they pick up more often and argue less about price. That is the point where lead generation stops feeling like renting attention and starts feeling like owning a position.

Lead generation questions.

What does a lead generation company actually do?

A lead generation company creates demand for your offer and captures the details of people who raise their hand. Blastily goes two steps further: we qualify those people on the phone and book them onto your calendar, so what you receive is appointments rather than a spreadsheet of contacts.

How much does lead generation cost in Canada?

Most Canadian engagements combine a monthly infrastructure and sales service fee with an agreed commission on closed revenue. The media budget sits on top and depends on the channels you choose — radio and press campaigns start far lower than most businesses expect, while broadcast TV and outdoor scale as far as you want. We quote after a call, once we know your offer, margin and target market.

How fast are new leads called?

Within minutes during business hours, 8:00 AM to 5:00 PM Mountain Time, with structured multi-day follow-up after that. Speed to lead is the single biggest lever in this whole process: an enquiry called in five minutes converts dramatically better than one called the next morning.

Do I need my own CRM?

No. Blastily runs the pipeline, appointments and reporting for you. If you already use a CRM, we sync into it so your team keeps working where they always have.

Do you work with cold lists?

Our focus is warm, intent-driven enquiries — people who responded to something. We can work an existing database you already have permission to contact, but we do not buy or scrape lists.

What makes this different from buying leads?

Purchased leads are usually sold to several businesses at once. Blastily campaigns generate enquiries that belong to you alone, and we hold category exclusivity in each market, so we never run a competing offer against you.

How long before we see results?

Paid channels and outbound follow-up can produce booked calls in the first two to three weeks. Press, SEO and AI search compound over three to six months and steadily lower the cost of every other channel.

Which cities and regions do you cover?

Canada and the United States, with dedicated pages and local media relationships in Calgary, Edmonton, Alberta, Toronto and New York. We also place international press and media for brands expanding across borders.