What Your Personal Brand Website Needs (Bio, Press Page and More)

When someone searches your name, your personal brand website should be the first result and the best answer. It's the one place online you fully control: your story, your proof, your contact details. Here's exactly what it needs, page by page.

This guide is part of our personal branding guide for founders.

Why a personal website matters

• You own it. Social platforms change their rules; your site doesn't.
• It ranks for your name. A well-built site is often the top result for searches of your name.
• It builds credibility. Journalists, investors, partners and event organizers check it before they contact you. See what investors find when they Google you.
• It collects opportunities. A clear contact route turns curiosity into conversations.

Page-by-page checklist

Homepage

• A one-line positioning statement: who you help and how. See how to define your unique value proposition.
• A professional photo
• Two or three credibility markers (logos of media, clients or employers you're allowed to show)
• One primary call to action (book a call, invite me to speak, join my newsletter)

About

• A short bio (100 words) and a long bio (300–400 words)
• Your story: why you do this work. See how to write a brand story.
• Current role and a clear, honest career summary
• Downloadable headshots for media use

Press or media

• Logos and links to coverage, interviews and podcasts
• A media kit: short bio, headshots, topics you can comment on, contact
• Your press releases or a link to your company newsroom

This is often the most visited page by journalists and producers. See how to get local media coverage.

Work, services or portfolio

• What you offer, for whom, and what results you've delivered
• Case studies with specific outcomes (with client permission)
• Testimonials. See social proof: reviews and testimonials

Speaking

• Signature talks and takeaways
• Video clips and past events
• A booking form. See how to get speaking engagements

Writing and content

• Links to your thought leadership articles, blog and newsletter

Contact

• A simple form and a direct email
• Links to LinkedIn and your main social profiles
• Response time expectations

SEO basics for a personal site

• Use your name in the domain, homepage title and About page heading.
• Write a unique title and meta description for each page.
• Add structured data (Person schema) with your name, job title, company and social profiles, so search engines connect them.
• Link to your site from LinkedIn, your company site, guest articles and podcast show notes.
• Keep it fast and mobile-friendly.

Design principles

• Clean, simple and easy to scan
• Consistent with your personal style (see why hiding your style is a mistake)
• Readable fonts, strong contrast, clear navigation
• Mobile first: most visitors will arrive on a phone

Common mistakes

1. No clear statement of what you do
2. Outdated bio, titles or photos
3. No press page, even when you have coverage
4. Hard-to-find contact details
5. Listing achievements you can't back up. Only include credentials, publications and results that are accurate and current.

Keep it current

Set a quarterly reminder: add new coverage, talks and results; refresh your bio; check every link. Your website should always reflect where you are now, and where you're going. Pair it with a strong LinkedIn presence; see LinkedIn for founders.