Press Release Services in Calgary: Get Your News Covered

Opening a new location in Mahogany? Hiring 20 people in the Beltline? Launching something Calgary has never seen? A strong press release, pitched well, can put your news on Calgary TV, radio and front pages. Here's how press release services in Calgary work, and how to get your news covered.

This guide is part of our Calgary marketing series, and builds on how to write a press release.

What counts as Calgary news

• New locations, expansions and investments in Calgary
• Local jobs and hiring
• Community impact: donations, volunteering, programs
• Local data ("Calgary homeowners are delaying…")
• Events, launches and milestones
• Calgary people with interesting stories
• A local angle on national news

Writing a Calgary-angle release

1. Headline: local, specific, active ("Calgary Clinic Opens First…")
2. Dateline: "CALGARY, Alberta,"
3. First paragraph: who, what, where in Calgary, why it matters here
4. Local details: neighbourhoods, landmarks, community partners
5. Quote: human, specific, local
6. Visuals: photos, video, a spokesperson ready for interviews
7. Contact: someone who answers the phone that day

Who to send it to

• Calgary Herald and Calgary Sun business, city or lifestyle reporters
• CBC Calgary, CTV Calgary, Global Calgary and CityNews Calgary assignment desks
• Radio news and talk shows, such as QR Calgary and CBC Radio One Calgary
• Avenue Calgary and local lifestyle media
• Community newspapers in your quadrant
• Trade media for your industry

See how to get featured in Calgary media.

Distribution options

Option	Best for
Direct pitching to Calgary reporters	Most local news
Wire distribution	Broad reach, formal announcements
Your newsroom page	A permanent, linkable home for your news
Social and email	Telling your own audience

See wire vs. direct pitching.

Timing tips

• Pitch TV and radio days ahead; producers plan early
• Avoid big Calgary news days and the busiest days of Stampede, unless your news is about Stampede
• Tie news to Calgary moments where relevant (Calgary marketing calendar)

After the coverage

Share it, add it to your press page, quote it in ads, and send it to leads. Coverage also earns valuable links (press releases and backlinks).

A Calgary press release checklist

• [ ] Real news with a clear Calgary angle
• [ ] Local headline and dateline
• [ ] Photos or video ready
• [ ] Spokesperson available for interviews
• [ ] Personal pitches to priority Calgary reporters
• [ ] Newsroom page on your website
• [ ] Coverage shared and tracked

AI-forward, human-pitched

AI helps research reporters, draft first versions and track pickups. People make the story sharp and the pitch personal. That's how Calgary news gets covered.