Media Monitoring Tools: Tracking Your Brand Mentions

Do you know when your company is mentioned in the news, on social media or in a podcast? Do you know what's being said about your competitors and your industry? Media monitoring tools track these mentions so Calgary businesses can respond quickly, spot opportunities and protect their reputation.

What media monitoring covers

• News: online news sites, trade publications and press releases
• Social media: public posts and comments on major platforms
• Broadcast: TV and radio mentions, with some tools
• Podcasts: with some tools
• Reviews and forums: customer feedback across platforms
• Search: what appears when people search your brand

Why monitor?

Reputation. Spot negative mentions early and respond before they spread. See crisis PR in Calgary.

PR measurement. Track coverage from announcements and campaigns. See PR reporting.

Opportunities. Find journalists covering your industry, events to join and conversations to contribute to.

Competitor insight. Learn what competitors announce, where they appear and how they position themselves.

Industry intelligence. Stay on top of regulations, trends and news affecting customers.

Sales triggers. News about expansions, new projects or leadership changes at target companies can signal sales opportunities.

What to monitor

• Your company and brand names, including common misspellings
• Key executives
• Products and services
• Competitors
• Industry terms and topics
• Target customers and accounts

Choose monitoring for your needs

Compare source coverage, reporting depth and professional support against your business goals. Choose a plan that captures the publications and conversations relevant to your audience.

Turn monitoring into action

Mention	Action
Positive coverage	Share it, thank the journalist, use it in sales
Negative review	Respond professionally and quickly
Journalist covering your topic	Offer expertise
Competitor announcement	Assess impact, brief sales
Industry news	Create timely content. See using industry news to plan content
Target company news	Sales outreach opportunity

Assign ownership

Monitoring only helps if someone reviews alerts and acts. Assign responsibility and set response times for different types of mentions.

Respect privacy

Monitor public conversations only, and handle any personal information responsibly. See data privacy and marketing software in Canada.

Set up alerts by priority

Not every mention needs immediate attention. Route urgent alerts, such as negative news or safety-related mentions, to a senior person straight away, and bundle routine mentions into a daily or weekly digest.

Report monthly

Summarise mentions, sentiment, share of voice against competitors and notable coverage in a short monthly report. Over time, trends show whether your visibility and reputation are improving.

Search your own name regularly

Alongside automated tools, regularly search your company and leaders' names, and ask AI assistants common questions about your industry. You'll see what buyers see, including outdated information that needs correcting.

How Blastily helps you monitor

Blastily's free dashboard includes Industry News feeds from Google News, LinkedIn news and Substack, so Calgary businesses can monitor trends and stories in their sector, plus a Digital Footprint view showing where your brand appears online. Placements from Blast Press and other campaigns are recorded in your dashboard, and our team follows up the inquiries visibility brings. See PR software.

The bottom line

Media monitoring helps you protect your reputation, measure PR, find opportunities and understand your market. Monitor the right terms, act on what you find and report regularly. For the wider software stack, read marketing software for Calgary businesses.

Keep reading

• AI Marketing Software: What Calgary Businesses Should Use It For
• All-in-One Marketing Platform vs Separate Tools
• Marketing Dashboards and Reporting Software

Get PR and marketing that turn attention into revenue

Blastily gives Calgary and Alberta businesses PR, marketing and the software to run it in one place: press placements, radio, TV, billboards, podcasts, creators, social, email, SMS and SEO, all tracked in one dashboard. Then our team follows up your leads and books the appointments. We Blast. We Book. You Bank.

Book a media rep with a Blastily media consultant, or open your free Blastily dashboard to see what's available in your market.