Can I Use ChatGPT to Write My Press Release?

Yes, you can use ChatGPT (or any AI writing tool) to help write your press release. At Blastily we're big fans of AI — used well, it's a speed boost. Used lazily, it's a fast track to a release nobody wants to read.

Here's how to get the speed without the sameness.

What AI does really well

• Structure. It knows the standard press release format and will lay it out cleanly.
• First drafts. Give it facts and it'll turn them into paragraphs in seconds.
• Variations. Need five headline options? Three versions of a quote? Easy.
• Tightening. Paste in a bloated draft and ask it to cut 30% of the words.
• Proofreading. It catches typos and clunky sentences.

Where AI falls short

It doesn't know what's newsworthy. AI will happily write a polished release about news nobody cares about. Finding the angle — the local hook, the human story, the reason a Calgary reporter should care — is still your job.

It makes things up. Ask for a statistic and it may invent one. Ask for a quote and it'll write something no one actually said. Every fact, number and name must be checked.

It sounds like AI. Journalists read a lot of AI-written copy now. Phrases like "game-changing," "cutting-edge," "we're thrilled to announce" and "in today's fast-paced world" are instant tells. Strip them out. We've got a whole guide on sounding human in How to Write a Press Release That Doesn't Sound Like Corporate Bragging.

It doesn't have your relationships. AI can write a release. It can't pitch the business reporter you met at a Calgary Chamber event.

A smart AI workflow

1. Gather your facts first. Who, what, when, where, why, how. Names, titles, numbers, dates, links.
2. Give AI a tight prompt. For example: "Write a 400-word press release in AP style for a Calgary dental clinic opening a second location in Bridgeland on [date]. Use only these facts: [list]. No superlatives. Include one quote from the owner that sounds conversational."
3. Ask for several headline options and pick the most specific one.
4. Rewrite the quote yourself. Say it out loud. Would you actually say that?
5. Fact-check every line. Delete anything you can't prove.
6. Get a human edit — yours, a colleague's or a pro's.

Not sure what makes a draft strong versus weak? Compare it against What's the Difference Between a Good and Bad Press Release?

Should you disclose that you used AI?

There's no universal rule for press releases. What matters is that everything in it is true and that your spokesperson stands behind every quote. If a quote is attributed to a real person, they should approve it — that's true whether AI or a human drafted it.

AI + template = fast, solid drafts

Combine AI with a good template and you'll get a clean, well-structured draft in minutes. Grab ours in Press Release Template: What You Actually Need.

So, AI or a pro?

Think of AI as a very fast junior writer. Brilliant at first drafts, unreliable on facts, clueless about your market. If your news is simple, AI plus your careful edit might be enough. If the stakes are high or you want real coverage, pair AI speed with human strategy. We walk through that decision in Should I Write My Own Press Release or Hire Someone?

The bottom line

Use AI to draft faster. Use your brain to make it true, local and human. That combination beats either one on its own.

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Blastily is AI-forward and human-led. We use smart tools to move fast and real people to find your angle and land your story. Start your Blast at blastily.com.