Event PR
Here’s the thing about local events — they’re not just about a date on the calendar, they’re about vibes. The energy, the excitement, the “did you hear about that?” whispers that spread through a community. And that kind of magic? It doesn’t always come from a big online push alone. It’s born in the streets, on the buses, in the cafés, and on the front pages of the local news.
When you’re planning a local event, your PR approach has to feel like it belongs to the community. Sure, global press releases and flashy social media campaigns have their place, but the real secret sauce is localisation. This is where street activation comes in — and trust me, it’s one of the fastest ways to get people talking.
Picture this: your event’s colours splashed across the side of the buses everyone takes to work. A massive billboard right at the busiest intersection, impossible to ignore. The barista handing out coffee in a branded shirt with your event name on it. A local radio host mentioning you in between weather updates. All of these moments create a ripple effect — people start seeing you everywhere. And when they see you everywhere, they remember you.
Overview
Now here’s where we get strategic. At Blastily, we believe in balance. If your event is local, your marketing should be local too — but smartly paired with digital reach. That’s why, before we start mapping your campaign, we have you fill out our audience survey. We dig into who your audience is, where they spend their time, and what kind of media they actually pay attention to. Because here’s the truth: a beautifully designed Instagram post is great, but it can’t replace a well-placed billboard your audience drives past every single day.
And let’s be real — relying solely on your own blog or social media to push your event is like putting up a poster in your own kitchen. Sure, it’s there, but how many people are really going to see it? Local news coverage, street branding, and community-driven activation create the kind of familiarity and trust that gets people off their couch and through your event doors.
“People don’t buy goods and services. They buy relationships, stories, and magic.” — Seth Godin
And let’s be real — relying solely on your own blog or social media to push your event is like putting up a poster in your own kitchen. Sure, it’s there, but how many people are really going to see it? Local news coverage, street branding, and community-driven activation create the kind of familiarity and trust that gets people off their couch and through your event doors.
The sweet spot is a balanced PR approach — get your story into the local news and into the streets, then layer it with online amplification so even the people who aren’t actively looking for you can’t miss you.
So, if your event is coming up, don’t just think big. Think local, think visible, think unmissable. That’s the power of localisation and street activation — it makes your event feel like it’s already a part of the community before it even begins.
And let’s be real — relying solely on your own blog or social media to push your event is like putting up a poster in your own kitchen. Sure, it’s there, but how many people are really going to see it? Local news coverage, street branding, and community-driven activation create the kind of familiarity and trust that gets people off their couch and through your event doors.
If your event is local, make it impossible to ignore locally. Billboards, bus branding, and local news can do what a social post alone never will — make you part of the community before the event even begins.
While street activations and localised PR are unbeatable for on-the-ground events, not every event is tied to a single venue or city. Online events — whether webinars, virtual conferences, product launches, or hybrid gatherings — open up an entirely different playbook.
For online events, your audience isn’t walking past your billboard or seeing your logo on the side of a bus. Instead, they’re scrolling, searching, and discovering through digital channels. This is where press releases, targeted media placements, and online discoverability become your best friends.
A well-crafted press release for a virtual event can get picked up by industry blogs, niche publications, and even mainstream media outlets that cater to your target audience. And here’s the bonus — many media houses post their stories online and keep them searchable for years, meaning your event gets an extended life far beyond its date. In some cases, these articles get indexed by AI search tools and voice assistants, which means the next time someone asks, “What’s the best webinar for [your topic]?” your brand could be the one that pops up.
The sweet spot is a balanced PR approach — get your story into the local news and into the streets, then layer it with online amplification so even the people who aren’t actively looking for you can’t miss you.
So, if your event is coming up, don’t just think big. Think local, think visible, think unmissable. That’s the power of localisation and street activation — it makes your event feel like it’s already a part of the community before it even begins.
And let’s be real — relying solely on your own blog or social media to push your event is like putting up a poster in your own kitchen. Sure, it’s there, but how many people are really going to see it? Local news coverage, street branding, and community-driven activation create the kind of familiarity and trust that gets people off their couch and through your event doors.
The first mindset shift? Own your audience. Social media is powerful, but it’s rented land. “When you build on rented land, the landlord can change the rules anytime.” If your audience only lives on Instagram, TikTok, or YouTube, an algorithm update could wipe out your reach overnight. Savvy creators collect emails, phone numbers, and build private communities so they can connect with their fans directly, on their own terms.
Next, understand that today’s monetisation landscape is wider than ever. There’s YouTube ad revenue, where consistent watch time and engagement can translate into reliable monthly payouts. There’s the booming UGC market — user-generated content — where brands pay you to create content for them, even if you don’t post it on your own page. This is one of the fastest-growing ways to earn, because brands are no longer chasing the biggest influencers; they’re chasing the most relevant ones.
And that’s where platforms like Blastily change the game. We connect creators with brands looking for niche audiences — the exact type of targeted, high-intent communities that drive conversions. Maybe you have 8,000 followers who are obsessed with local fashion, or a small but engaged YouTube audience of coffee lovers. To the right brand, that’s gold. They’re not just buying reach; they’re buying trust.
The key is to position yourself as more than just “someone who posts.” On YouTube, that might mean building series-based content that keeps viewers coming back week after week. In UGC, it might mean creating product-focused videos that look native to a brand’s own feed. And through Blastily, it means being discoverable in the right categories so brands can find, vet, and pay you for your influence.
