AI Marketing

Step 1: Collect Data — and Collect It Intentionally

Before AI can work for you, you need to give it something to work with.

Ask yourself:

• Are you collecting email addresses from every sale, inquiry, or download?

• When clients pay invoices, do you store their contact info in one central system — or is it scattered across emails and spreadsheets?

• Are you tracking purchase history and interaction history?

Practical move today:

• Create a simple lead capture form on your website and social media.

• Make sure every offline invoice, email inquiry, and customer chat gets added to your database.

• Use tools like Google Forms, Typeform, or a website form that connects directly to your CRM.

Step 2: Organize & Segment Your Data

Collecting data is one thing. Segmenting it is where the AI magic happens.

Here’s how:

• Upload your customer list into a CRM like HubSpot, Zoho CRM, or ActiveCampaign.

• Create segments (tags) such as:

  • Past buyers

  • Leads who have inquired but never purchased

  • VIP/high-value clients

  • People interested in a specific product or service

Why this matters:
Once segmented, AI-powered tools can personalize your marketing. For example, HubSpot can trigger different email sequences depending on a customer’s tag.

Step 3: Automate Simple, High-Impact Actions

Start with small automations that bring quick wins.

Examples you can set up today:

• Email follow-ups: If a customer hasn’t purchased in 30 days, send them a “We miss you” offer.

• Lead nurturing: If someone downloads a free guide, trigger a 3-email sequence ending with a product pitch.

• Abandoned cart recovery: Use Shopify, WooCommerce, or Klaviyo AI to send targeted reminders.

Step 4: Personalize with AI Tools

Once your data is organized, AI can make your messages smarter.

Example:

• Nike uses AI to recommend products based on browsing and buying habits. You can do the same with Klaviyo’s AI product recommendations or Shopify Email personalization.

• Service providers can send AI-triggered tips or reminders based on client history (e.g., accountants sending tax prep tips in March).

Step 5: Learn from Real Campaign Examples

Here’s how other brands do it — and how you can adapt their ideas:

Step 6: Automate Your SEO Too — and Put It on True Autopilot

AI automation isn’t just for email sequences or ad targeting — it’s a game changer for SEO. Without consistent, high-quality content and backlinks, your brand will struggle to rank and get found.

This is where Blastily’s SEO Subscription Bundle changes the game:

• With our SEO Subscription Bundle, we write and publish blogs about your brand every single month — so your online presence never goes stale.

• These blogs are fully optimized for the exact keywords your audience is searching for, ensuring you rank for the terms that matter most.

• Every month, we also deliver 500 authority backlinks to strengthen your site’s credibility and search visibility.

• You don’t even have to think about it — every month, your subscription automatically keeps your content and link-building machine running.

• This isn’t just good for Google — consistent visibility also means ChatGPT and other AI models are more likely to recommend your brand when people search or ask about your industry.

With this in place, you’ve effectively put your AI marketing on autopilot:
Fresh blogs. Strong backlinks. Rising rankings. AI and search engines sending traffic your way 24/7.

Step 7: Review, Measure, Improve

Automation doesn’t mean “set it and forget it.”

What to do monthly:

• Check open rates, clicks, and conversions from your automated campaigns.

• Review your SEO blog performance — are you ranking for more keywords?

• Feed new customer data into your CRM to keep your AI tools learning.