August 19, 2025By Olanike

How to place radio ads in USA – Step by step for first timers

Placing your very first radio ad in the USA can feel overwhelming, but it’s actually simpler than most people think when you follow a clear process. Radio remains one of the most trusted advertising channels, reaching over 82% of the U.S. population weekly, according to Nielsen. For brands that want to connect with audiences on a more personal level, radio advertising is an opportunity you can’t ignore.

The first step is identifying your target audience. You need to know who you want to reach, their listening habits, and what stations they are tuned in to. For example, sports fans are likely to listen to sports talk stations, while younger audiences may prefer contemporary music stations. Once you’re clear on your audience, the next step is choosing the right station. This is crucial because a great message aired on the wrong station won’t deliver results. If you’re curious about how this works in other regions, you can check our guide on how to place radio ads in Nigeria

After selecting the station, you’ll need to determine the type of ad you want to run. This includes formats such as 15-second, 30-second, or 60-second spots. Each format comes with a different cost and impact, and your choice should align with your budget and goals. Keep in mind that shorter ads may be more affordable but longer ads allow you to share a more detailed message. Once that’s decided, the next step is crafting your script. Radio ads are all about clear, concise messaging that grabs attention in the first five seconds.

With your script ready, you then move on to production. This is where you bring in voiceover talents, background music, or even sound effects to make your ad memorable. The quality of your production directly impacts how well your audience responds. As one marketing expert once said

Radio gives you the theater of the mind – your words paint pictures that stick longer than visuals

Once your ad is produced, it’s time to negotiate and buy airtime. Radio stations in the USA typically offer packages based on peak listening hours, off-peak hours, and sponsorship deals. The key here is to balance cost with reach – sometimes running multiple shorter ads throughout the day can be more effective than one prime-time slot.

Finally, after your ad is live, track and measure results. This could be through promo codes, dedicated phone numbers, or simply monitoring sales spikes after your ads run. Data will guide your next steps and help you refine your campaigns. The more you track, the more effective your future ads will be.

In summary, placing radio ads in the USA as a first-timer may seem intimidating, but by following this step-by-step approach – audience targeting, choosing stations, creating your ad, producing quality content, buying airtime, and measuring results – you can make it work for your brand. Don’t wait to get started; radio is still a powerful medium to tell your story and connect with millions.

If you’re ready to take your brand’s voice to the airwaves, start planning today. And when you’re ready to make the leap, visit Blastily to learn more about how we can help you place and optimize your radio ads for maximum impact.

Radio Advertising

August 19, 2025By Olanike

How much do radio ads cost in the USA, and everything you need to know

When it comes to advertising in the United States, radio remains one of the most powerful and cost-effective ways for businesses to reach a large and engaged audience. But one question almost every business owner asks is: how much do radio ads cost in the USA, and what do you need to know before investing in them? The truth is, costs can vary widely depending on a number of factors such as location, time slot, station popularity, and the length of your commercial. For example, advertising during peak commute hours, often referred to as drive time, will naturally cost more than a spot aired late at night.

It’s important to remember that radio advertising isn’t just about paying for airtime—it’s about maximizing value. For small businesses, the challenge lies in striking the right balance between budget and exposure. The U.S. radio market is extremely diverse, covering national, regional, and local stations, which makes it flexible for different business sizes. Before committing, it helps to understand how other markets work, since comparison gives context. For instance, we’ve previously broken down how much radio ads cost in Nigeria, highlighting the affordability and reach for small businesses in emerging economies. Similarly, the UK presents another unique landscape where pricing is shaped by both national broadcasters and local community radio, and you can explore how much radio ads cost in the UK for further insights.

Content builds relationships. Relationships are built on trust. Trust drives revenue

A quote that sums up the value of this channel well comes from marketing strategist Jay Baer: “Content builds relationships. Relationships are built on trust. Trust drives revenue.” Radio advertising builds this trust by creating repeated, consistent touchpoints with your target audience. When people hear your message multiple times on a trusted local or national station, it builds familiarity and credibility that eventually leads to sales.

Another key thing to note is that radio ad costs in the USA aren’t just about how much you pay but also how you measure results. Choosing the right station is as important as the budget itself. A well-targeted ad on a smaller local station can generate better returns than a costly campaign on a national channel that doesn’t align with your customer base. This principle holds true globally. For example, in Kenya, the cost structure of radio advertising shows how station selection and timing can drastically impact campaign performance. To learn more, see how much do radio ads cost in UK.

Ultimately, while the exact price of running a radio ad in the USA varies, what matters most is approaching it strategically. Plan ahead, define your audience clearly, choose stations that align with your brand, and allocate your budget wisely. By doing this, you’re not just spending money on ads—you’re investing in building long-term customer connections.

If you’re serious about making your brand heard on radio and want a tailored strategy to maximize your advertising budget, Blastily is here to help you every step of the way. We specialize in creating campaigns that don’t just run—they convert.

Visit our website today to learn more and start planning your radio ad campaign with confidence.

Radio Advertising

August 18, 2025By Olanike

Best Time to Run Radio Ads in the US and How to Choose Your Station

Radio advertising in the United States remains one of the most effective ways to connect with audiences across different demographics. Despite the surge of digital platforms, studies show that over 82% of adults in the U.S. still tune into AM/FM radio weekly, making it a powerful channel for businesses looking to build brand awareness and drive sales. However, the effectiveness of your radio campaign is not just about being on air—it is about running your ad at the right time and choosing the right station.

Timing is everything when it comes to radio advertising. According to Nielsen data, the morning commute between 6 AM and 10 AM captures the highest listenership, with millions of Americans starting their day with radio. This window is particularly valuable for brands targeting working professionals or parents on school runs. Midday slots between 10 AM and 3 PM are ideal for reaching stay-at-home parents, remote workers, and retirees, while afternoon drive times between 3 PM and 7 PM again attract commuters and people winding down their day. Late evenings and weekends, though often overlooked, can be cost-effective options for small businesses targeting niche audiences with more flexible schedules. If you are curious about how radio advertising performs in other regions, you can check out insights on the best time to run radio ads in Nigeria for comparison.

Choosing the right station is equally as important as selecting the right time. With thousands of radio stations across the U.S., each with its own unique audience, it is critical to align your brand message with a station that matches your target demographic. For example, if your business caters to younger audiences, urban contemporary and pop stations may be ideal. For older, more established audiences, classic rock or news talk radio may work better. This is where data-driven targeting comes into play. Research shows that advertising effectiveness increases by nearly 60% when brands choose stations that align with their customer demographics.

An often-overlooked aspect of running radio ads in the U.S. is considering the geographical spread of stations. National brands may prefer larger syndicated networks that span multiple states, while small businesses often benefit more from local stations that dominate in their communities. By choosing wisely, you ensure that your advertising dollars are spent reaching the people most likely to engage with your product or service. This decision-making process is not unlike strategies used in the United Kingdom, where careful selection of stations greatly impacts campaign performance. For further context, you can take a look at the best time to run radio ads in the UK.

Doing business without advertising is like winking at someone in the dark. You know what you are doing, but nobody else does

As the saying goes, “Doing business without advertising is like winking at someone in the dark. You know what you are doing, but nobody else does.” This quote captures the essence of why choosing the right time and the right station matters. The U.S. radio landscape offers vast opportunities, but without thoughtful planning, your message may be lost in the noise. By aligning timing, audience demographics, and station selection, small businesses can create impactful campaigns that resonate with listeners and convert them into loyal customers.

Ready to get your brand heard across the US? Visit Blastily.com today to get started and take the guesswork out of radio advertising.

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Ads and Promotions

August 14, 2025By Olanike

How Much Did Temu Spend on Advertising, and Why Does Advertising Matter for Brand Building?

In 2023, Temu, a Chinese e-commerce giant, made waves by allocating $1.4 billion to advertising—a staggering 1,000% increase from the previous year. This bold strategy underscores advertising’s power as a cornerstone of brand building, driving not just sales but global recognition and consumer trust. Temu’s trajectory offers a masterclass in the transformative potential of well-executed advertising, particularly in competitive markets.

Insights from Temu’s Advertising Success

Temu’s approach showcases the pivotal role of visibility in brand credibility. Through strategic campaigns like its high-profile Super Bowl ad, Temu carved out a reputation in saturated markets, positioning itself as a trusted name. Its decision to channel 76% of ad spend into platforms like TikTok, Meta, and Google highlights the importance of meeting consumers where they are most active. Such targeted investments don’t yield instant results but create a foundation for long-term equity, fostering trust and loyalty.

Beyond visibility, Temu innovatively paired advertising with engaging user experiences, transforming casual interest into sustained customer relationships. This integration of visibility and engagement demonstrates how a brand can go from being noticed to being indispensable.

The Common Hesitation

Despite its proven value, advertising is often misunderstood by business leaders who view it as an expense rather than an investment. The reluctance to allocate substantial budgets stems from a focus on immediate returns. However, as Temu’s example illustrates, advertising catalyzes lasting growth by building trust, familiarity, and customer pipelines—key assets in an increasingly competitive world.

How Blastily Elevates Brands Through Advertising

Blastily specializes in creating bespoke advertising strategies that amplify visibility and nurture enduring brand loyalty. Like Temu, our expertise spans multi-platform campaigns tailored to reach audiences effectively, whether through digital channels, influencer partnerships, or traditional mediums like TV and radio.

We also simplify global market entry, adapting messages for diverse audiences while ensuring resonance across cultural and geographic boundaries. Beyond visibility, Blastily helps brands cultivate meaningful engagement strategies, converting audience attention into unwavering loyalty.

To complement your advertising efforts, explore actionable insights like how to generate income from your brand using digital assets, best-kept SEO secrets, and strategies to attract investors or partners in six months.

Advertising: The Pillar of Brand Legacy

In today’s fast-paced and crowded markets, advertising isn’t optional—it’s essential. It drives the visibility that fosters trust, establishes credibility, and ensures long-term growth. Businesses that view advertising as an investment rather than an expense position themselves for sustained success.

Let Blastily guide your journey with strategies designed for immediate impact and enduring results. Contact us today to redefine what advertising can do for your brand.

Radio Advertising

August 14, 2025By Olanike

Best Time to Run Radio Ads in the UK: A Smart Brand’s Guide

Introduction - Timing is Everything in Radio Advertising

If you’ve ever wondered why some radio ads seem to stick in your head while others fade into background noise, the answer often lies in timing.
In the UK’s competitive advertising space, the when of your campaign can be just as critical as the what. Whether you’re targeting busy commuters, parents at home, or business decision-makers, choosing the best time to run your radio ads can significantly boost your ROI.

An ad aired at the right time isn’t just heard, it’s remembered

Why the Best Time to Run Radio Ads Matters

The UK radio industry remains a powerful channel for brand growth, reaching over 89% of the adult population weekly (RAJAR, 2024). But the challenge is clear: with so many ads competing for attention, how do you ensure yours cuts through the noise?

The answer is precision in scheduling. Run your ad too early, and you risk missing your target audience. Air it too late, and you could be paying for impressions that don’t convert.

If you’ve read our Best Time to Run Radio Ads in Nigeria guide, you’ll know that the logic is similar but UK audience habits, time zones, and cultural rhythms require a tailored approach.

Understanding the UK Radio Listening Landscape

Before you can choose the perfect ad slot, you need to know when people listen to the radio in the UK.

Morning Drive (6:00 AM – 10:00 AM)

Audience: Commuters, early workers, parents on school runs
Best for: Quick brand awareness, breakfast promotions, finance updates

Midday (10:00 AM – 3:00 PM)

Audience: Work-from-home professionals, retail shoppers, retirees
Best for: Lifestyle products, retail offers, local services

Afternoon Drive (3:00 PM – 7:00 PM)

Audience: Commuters heading home, parents picking up children
Best for: Entertainment, fast food, leisure activities

Evening (7:00 PM – 12:00 AM)

Audience: Relaxed listeners, younger demographics
Best for: Music promotions, nightlife, e-commerce offers

For a comparison on how timing impacts costs, you might find our guide on How Much Do Radio Adverts Cost in Nigeria insightful — the UK market follows similar peak vs. off-peak pricing trends.

Data-Backed Insights: When UK Radio Ads Perform Best

According to Radiocentre UK:

Peak listening happens during the morning commute and early evening.
Engagement is highest in the first half of the week (Mon–Wed).
Ads during news bulletins or popular talk shows often get a memory boost due to heightened listener focus.

3 Smart Steps to Choose the Best Time for Your Radio Ads in the UK

Step 1: Define Your Audience First

Know exactly who you want to reach. Are they working professionals, students, or parents? Your audience determines your ideal time slot.
Our FM vs Online Radio guide shows how platform choice also affects timing.

Step 2: Align Your Budget with Peak vs. Off-Peak Slots

Prime-time ads cost more, but they’re not always the best for every campaign. Sometimes, mid-morning or late-night slots can give you more frequency for less cost.

Step 3: Test and Optimize

Start with a variety of time slots, then track performance.

If you’re unsure how to start, our Step-by-Step Guide to Placing Radio Ads in Nigeria applies to UK ads too — just adapt the stations and schedules.

Final Thoughts

Getting the best results from UK radio advertising isn’t about guessing, it’s about using data, audience insights, and strategic timing to your advantage.
When you align the right message with the right moment, you don’t just buy airtime, you buy impact.

TV Blast

August 13, 2025By Alvena Ode

BBC wants YOU

When it comes to credibility, some programs stand in a league of their own. Gist Nigeria — the joint production between the BBC and Channels Television — is one of them. It’s more than just a show; it’s a stage where exceptional Nigerians across sectors are spotlighted for the world to see.

Backed editorially by the BBC, this program doesn’t just tell stories — it frames narratives in a way that commands respect on a global scale. If you’ve ever thought about positioning your brand, expertise, or story for greater visibility, here’s why this is an opportunity you should treat as an evergreen investment.

The Program is called Gist Nigeria and it Offers a feature on BBC & Channels News

With Gist Nigeria, you get exposure that is both wide-reaching and deeply reputable on BBC and Channels TV.

1. Thought Leadership Through Expert Interviews
Sit across from the hosts and share your knowledge, insights, and solutions. This isn’t fluff content — it’s a documented, respected conversation that positions you as a go-to authority.

2. “Check Me Out” Segment
This is where your journey and standout contributions take center stage. From personal triumphs to professional milestones, it’s a chance to inspire while subtly communicating your value. Check a sample video below.

Not Just Nigeria — A Global Broadcast

While the show is proudly rooted in Nigeria, it’s not bound by geography. Gist Nigeria is aired in:

Ghana
Sierra Leone
Liberia
South Africa
United States
United Kingdom

This means your story is reaching multiple markets at once — expanding your visibility far beyond local circles.

Unlike ads that run for a week or social media posts that fade in hours, a feature on Gist Nigeria stays relevant. The BBC’s editorial backing means the content is timeless, archived, and discoverable by audiences worldwide for years. Whether someone sees it tomorrow or five years from now, it still carries the same credibility and impact.

If positioning for greater visibility is part of your strategy, this is one of the most credible platforms out there. Four million people are already watching — and the question is, will they be watching you?

We’ll keep you posted as opportunities to get featured evolve. But one thing’s certain: when the BBC calls, it’s not just news — it’s legacy.

Here is how it works

Step 1: The Pitch

This is where it all begins. Before anything else, we need to pitch you to the program managers behind Gist Nigeria. This isn’t a simple form submission — it’s a curated presentation of you.

We’ll collect important details like:

Who you are
What you do
Where you are based
Your impact, achievements, and why you stand out via our publish me form

Because this program is exclusive, it is especially open to founders — particularly those based in Africa — who have a strong story to tell.

Important: You are not advised to purchase this program outright.
We must first pitch you to confirm you’re a good fit. If you’re accepted, we move to the next phase.

Step 2: Media Training

If your pitch is accepted, the next step is media training. This is a crucial part of preparing you to shine on air.
We’ve linked more details on media training here so you can see exactly what to expect: Read about Media Training.

During media training, you’ll learn:

How to present yourself with confidence
How to deliver clear, impactful answers
How to handle tricky questions with ease

This step ensures you’re not just on TV, but that you own your moment.

Step 3: Your Feature Goes Live

After training, it’s your time to shine. You’ll record your segment and join the ranks of exceptional Nigerians featured on Gist Nigeria. From there, your story travels across multiple countries — Nigeria, Ghana, Sierra Leone, Liberia, South Africa, the U.S., and the UK — and lives on as a permanent part of BBC-backed content.

Timeline: Start Early

From start to finish, the entire process takes about two months. That means if you want to be featured at a specific time of year, you need to start early to lock in your slot.

If you’re ready to take the first step, the best time to begin is now by indicating your interst in the live chat.

Radio Advertising

August 13, 2025By Olanike

How Much Do Radio Adverts Cost in the UK? Everything You Need to Know

The UK radio advertising market is bigger than many businesses realise with over 48 million adults tuning in every week, according to RAJAR. Yet despite its reach, many companies hesitate to invest because they feel unsure about one simple question: How much will it really cost me?

Here’s the problem: radio advertising prices in the UK aren’t fixed like buying a product off the shelf. Instead, they depend on multiple moving parts from location and time slot to station popularity and ad length. Without understanding these factors, brands often end up overspending or choosing the wrong station for their audience.

That’s where this guide comes in to break down what drives costs, why some businesses waste money on radio ads, and how you can approach UK radio advertising strategically so every pound counts.

The Real Problem with UK Radio Ad Pricing

Too often, small and mid-sized businesses approach radio advertising like this: they contact a station, get a rate card, see a “price per spot,” and assume that’s the total picture. But what they don’t see is the way audience size, timing, and ad repetition impact the real cost per result.

For example, a 30-second ad on a London-based station during peak breakfast hours could be five times the cost of the same ad during late-night hours — but also reach ten times the audience. Without the right data, you could either:

Pay premium rates for time slots that don’t match your audience habits.
Choose cheaper slots but fail to generate enough reach to make the campaign effective.

This is why Blastily doesn’t just give a generic rate — we help you calculate the true cost of effectiveness before you commit.

What Really Influences UK Radio Ad Costs

Instead of thinking “How much is a radio ad?” — think “What makes a radio ad cost what it costs?” Here are the biggest factors:

Station popularity & audience reach — National stations like BBC Radio 2 reach millions, but cost more than smaller local stations.
Time of day — Peak listening times (usually morning commute, 6–10 AM, and evening commute, 4–7 PM) cost more because of higher audience engagement.
Ad length — 30-second ads are standard, but 10-second or 60-second options exist.
Frequency & campaign length — More spots over a longer campaign can get you bulk discounts but also increase total spend.
Geography — Advertising in London is pricier than in smaller regions.

Understanding these factors is why choosing the right station matters so much. If you’re targeting specific demographics or regions, selecting strategically can save thousands. You can explore a detailed guide to choosing the right station in our article Best Time to Run Radio Ads in Nigeria – How to Choose Your Station — even though it’s Nigeria-focused, the principles apply globally.

Why Businesses Waste Money on Radio Advertising

Many UK brands waste up to 40% of their radio budget simply because they:

Pick stations without checking audience alignment.
Run ads at the wrong time of day for their target market.
Fail to test and optimise campaigns over time.

For example, a campaign might sound good on paper but run during hours when your audience is busy at work and not listening. You end up with high spend but low impact.

That’s why we recommend pairing your station choice with campaign strategy — something we’ve also covered in our resource How Much Do Radio Adverts Cost in Nigeria – Everything You Need to Know. While the pricing figures differ, the decision-making logic remains the same.

The FM vs Online Radio Question

One of the fastest-growing discussions in UK advertising is whether to use FM stations or online radio platforms. FM radio still dominates for mass reach, but online stations allow for hyper-targeted campaigns — often at a lower cost.

In the UK, digital audio listening now accounts for over 68% of all radio listening, according to RAJAR. This means that while FM remains strong, ignoring online radio could mean missing a big chunk of your audience.

We’ve explored this comparison in depth in FM vs Online Radio Advertising – Which is Better for Your Brand?.

How to Avoid Overpaying for UK Radio Ads

The best way to avoid overpaying is to take a data-first approach:

Define your audience.
Research station demographics and reach.
Match your ad slots to your audience’s listening habits.
Negotiate based on campaign length and frequency.
Track and adjust based on results.

If you’re new to radio advertising, our guide How to Place Radio Ads in Nigeria – Step-by-Step Guide for First Timers walks you through the basics. While it’s Nigeria-focused, the principles will help you navigate UK stations too.

A Strategic Approach with Blastily

At Blastily, we don’t just sell you an ad slot — we help you create campaigns that generate ROI. Instead of guessing prices, you can contact us to get a tailored cost breakdown based on your goals, audience, and budget.

Whether you’re targeting BBC Radio 4’s professional listeners or Capital FM’s younger audience, we can match you with the best station, the best time slot, and the best pricing strategy.

The difference between a good radio ad and a great radio ad isn’t just the script, it’s the science of placing it where and when it matters

Ready to See How Much UK Radio Advertising Will Cost for Your Brand?

Don’t guess your budget. Get a data-backed, tailored quote from Blastily and make your ad spend count. Visit Blastily.com today to get started.

Radio Advertising

August 12, 2025By Olanike

How to Place Radio Ads in Nigeria – Step-by-Step Guide for First Timers

If you’ve never booked a radio ad in Nigeria before, the process can seem overwhelming. Between choosing the right station, figuring out the budget, and knowing how to get your ad produced, it’s easy to make costly mistakes. This guide will walk you through each step so you can launch your first radio campaign with confidence.

Why This Matters for First-Time Advertisers

Radio is still one of Nigeria’s most powerful advertising platforms. According to the NBC, it reaches millions daily — cutting across demographics, regions, and languages. The best part? It works for both small businesses and big brands. But to see results, you need the right approach from day one.

Step 1: Choose the Right Station and Timing

Your choice of station impacts who hears your ad. Are you targeting young urban listeners, rural communities, or professionals?

National FM stations give you broad reach but can be more expensive.
Regional or niche stations are often cheaper and highly targeted.

To decide, check listener demographics, program schedules, and popularity ratings. For more guidance, see our detailed post on Best Time to Run Radio Ads in Nigeria & How to Choose Your Station.

Choosing the right radio station is like choosing the right microphone, your message is only as powerful as the platform that carries it.

Step 2: Understand the Costs

There’s no one-size-fits-all rate for radio ads in Nigeria. Prices vary based on station influence, time slot, duration, and frequency. Morning and evening drive times are premium slots because they have the highest audience numbers.

We break this down in our guide on How Much Do Radio Adverts Cost in Nigeria – Everything You Need to Know.

Step 3: Decide Between FM and Online Radio

Nigeria has over 250 licensed FM stations, but online radio is becoming a serious player for targeted advertising — especially if your audience is tech-savvy or diaspora-based.

Not sure which works best for you? Read our post on FM vs Online Radio – Which is Better for Your Brand?.

Step 4: Craft and Produce Your Ad

Your ad should be clear, memorable, and action-oriented. Whether you use jingles, storytelling, or straightforward promotions, keep your message short and focused. If you’re not sure where to start, Blastily can connect you with professional scriptwriters and voice artists.

Step 5: Book and Monitor Your Campaign

Once your ad is ready, use a platform like Blastily to handle bookings, scheduling, and payments. Tracking is key — monitor the dates, times, and any customer response to measure ROI.

Final Tips for First Timers

Run ads consistently over 1–2 weeks for better recall.
Combine radio with other channels like social media for maximum impact.
Always review your campaign data to refine future ads.

If you want a faster, easier way to plan, price, and book your radio ads in Nigeria, Visit www.blastily.com

TV Blast

August 11, 2025By Alvena Ode

How to Sound Intelligent during an interview

How to Sound Intelligent During an Interview — TV, Radio, or Podcast

Whether you’re sitting under bright TV studio lights, speaking into a radio mic, or joining a podcast over Zoom, the goal is the same: to come across as credible, engaging, and memorable. Sounding intelligent isn’t about using big words but ensuring you deliver your message with clarity, authority, and composure.

Here’s your step-by-step guide to mastering any interview setting.

1. Prepare Your “Power Points”

Before the interview, decide on three to five key points you want to get across. These are your anchors — the ideas you’ll bring the conversation back to no matter where it drifts.

Pro Tip: Write them down in short, clear sentences you can recall easily. When adrenaline kicks in, clarity wins.

2. Lead with Stories, Back with Data

The smartest communicators balance heart and head.

Stories make you relatable.
Statistics make you credible.

Example:

“Every 1 in 3 women suffer from PCOS, and I met a young woman last year whose diagnosis completely shifted her career choices…”

The story hooks the audience; the statistic gives it weight.

3. Handle Hard Questions Like a Pro

If you get a tricky question, don’t freeze or say “I don’t know.” Instead, acknowledge it and pivot:

“That’s interesting, but I’d rather shift the conversation to [topic], because I’m passionate about [reason].”

You stay composed, keep authority, and steer the conversation toward your expertise.

4. Control Your Pace When Adrenaline Hits

Live interviews can speed up your heartbeat — and your speech. Talking too fast can make you sound nervous or unclear.

If you feel yourself rushing, silently count to three before responding.
This pause signals confidence and gives you time to frame a clear answer.

On TV and radio, a calm, measured pace makes you sound more authoritative than racing to fit in as much as possible.

5. Know Your Numbers and References

Come prepared with:

Key industry statistics
Relevant news updates
Misconceptions you can clear up

You may not use them all, but being prepared will make your responses sound informed and current.

6. Match Your Delivery to the Medium

TV: Look into the correct camera, use purposeful gestures, and maintain good posture.
Radio: Put all your energy into your voice — vary tone and pace to keep it engaging.
Podcasts: Be conversational, but avoid rambling; keep your points tight.

7. Use Soundbites That Stick

Not Compulsory but recommend. Media teams love quotable lines. Frame your points in ways that could be clipped or headlined.
Example:

“Migration isn’t a loss for Nigeria — it’s a loan of talent we can collect with interest.”

8. Listen Actively

Sounding intelligent means listening as much as you speak. Engage with the interviewer’s exact question before expanding into your talking points.

9. Close with Impact

End with a clear takeaway or call to action. Whether it’s visiting your website, downloading a resource, or joining a cause, leave your audience with a next step.

Final Thought

Sounding intelligent is about clarity, composure, and connection — not complexity. Prepare your points, control your pace, and deliver your message with authority. Whether you’re on TV, radio, or a podcast, these strategies will help you own the moment. If you need more tips Read Media Guide here

🎤 Ready to take your message global? Blastily connects thought leaders to media platforms and equips them to deliver interviews that resonate worldwide..

TV Blast

August 11, 2025By Alvena Ode

Dr Addy Olubamiji on Arise TV

Dr. Addy Olubamiji Brings Her Brilliance to Arise News

At Blastily, we love connecting inspiring voices with platforms that can amplify their message. Recently, that meant helping Dr. Addy Olubamiji, CEO of Pathfinder, secure a feature interview on Arise News — giving her the stage to share her expertise with a global audience.

A Powerhouse in Her Own Right

Dr. Olubamiji’s track record speaks for itself. A trailblazer in her field, she’s built an extraordinary career rooted in innovation, leadership, and a commitment to making a difference. When she sat down with the Arise News team, she spoke with the passion, clarity, and depth that have defined her journey for years.

It was an honour to open the door for her to share her story with an even wider audience. Opportunities like this are what we specialize in: pairing the right voice with the right stage.

TV interviews like this are more than a moment in front of the camera — they’re a chance to inspire, inform, and expand your influence. Dr. Olubamiji’s appearance on Arise News is a powerful example of how the right opportunity can amplify an already remarkable voice.

Could You Be Next?

Your expertise has the power to make an impact, and the world deserves to hear it. Blastily can help you find the platform that will make that happen.

Her Perspective on ‘Jakpa’

During the conversation, Dr. Olubamiji challenged the common narrative around “Jakpa” — the migration of Nigerians seeking opportunities abroad.

“I don’t think Jakpa is a syndrome. Nigeria can benefit from it — if those who leave for better opportunities bring their experience and knowledge back home to build the nation.” — Dr. Addy Olubamiji on Arise News

Why You Should Watch

This interview was packed with insight, inspiration, and real-world perspective on one of Nigeria’s most talked-about topics. If you’ve ever wondered how migration, global exposure, and national development intersect — you’ll want to hear what Dr. Olubamiji had to say. Are you preparing for your TV Interview? we have a media guide read here.

Insights from Temu’s Advertising Success

The Common Hesitation

How Blastily Elevates Brands Through Advertising

Advertising: The Pillar of Brand Legacy

Introduction - Timing is Everything in Radio Advertising

Why the Best Time to Run Radio Ads Matters

Understanding the UK Radio Listening Landscape

Data-Backed Insights: When UK Radio Ads Perform Best

3 Smart Steps to Choose the Best Time for Your Radio Ads in the UK

Step 1: Define Your Audience First

Step 2: Align Your Budget with Peak vs. Off-Peak Slots

Step 3: Test and Optimize

Final Thoughts

Not Just Nigeria — A Global Broadcast

If positioning for greater visibility is part of your strategy, this is one of the most credible platforms out there. Four million people are already watching — and the question is, will they be watching you?

Here is how it works

Step 1: The Pitch

Step 2: Media Training

Step 3: Your Feature Goes Live

Timeline: Start Early

How Much Do Radio Adverts Cost in the UK? Everything You Need to Know

The Real Problem with UK Radio Ad Pricing

What Really Influences UK Radio Ad Costs

Why Businesses Waste Money on Radio Advertising

The FM vs Online Radio Question

How to Avoid Overpaying for UK Radio Ads

A Strategic Approach with Blastily

People Also Ask (FAQs)

Ready to See How Much UK Radio Advertising Will Cost for Your Brand?

Why This Matters for First-Time Advertisers

Step 1: Choose the Right Station and Timing

Step 2: Understand the Costs

Step 3: Decide Between FM and Online Radio

Step 4: Craft and Produce Your Ad

Step 5: Book and Monitor Your Campaign

Final Tips for First Timers

How to Sound Intelligent During an Interview — TV, Radio, or Podcast

1. Prepare Your “Power Points”

2. Lead with Stories, Back with Data

3. Handle Hard Questions Like a Pro

4. Control Your Pace When Adrenaline Hits

5. Know Your Numbers and References

6. Match Your Delivery to the Medium

7. Use Soundbites That Stick

8. Listen Actively

9. Close with Impact

Final Thought

Dr. Addy Olubamiji Brings Her Brilliance to Arise News

A Powerhouse in Her Own Right

Could You Be Next?

Her Perspective on ‘Jakpa’

Why You Should Watch

Let Blastily showcase your brand to the world.

Let Blastily showcase your
brand to the world.